Few years back Wholesale Chris Godwin Jersey , it was next to impossible to buy mobile phones due to expensive nature. In current market scenario, it is not tough at all, as many mobile deals have been introduced to provide more comfort to consumers. Massive competition made it difficult to choose a single handset, but people can afford them quiet easily. Cell phones have changed the style and standard of living completely. They are no longer a cup of tea for rich people only. In the presence of many competitors and companies, these gadgets are available in UK market at reasonable price.

Now days Wholesale Justin Evans Jersey , people can buy mobile phones without paying much price. Handset is not a problem for buyers; they face lot of issue with huge bills. In simple words, you can purchase latest phones easily, but can not afford the bill. Cheap cell phones are the best solution to eliminate the huge monthly bills. Some of the popular deals are contract mobile phones, pay-as-you-go and sim free. Every deal has been created after considering the particular requirement and pocket of consumer. For example, contract deal is best for businessmen and professionals Wholesale O. J. Howard Jersey , as they have no time to recharge their phone every time.

On the other hand, pay-as-you-go and sim free deals are best for unemployed, housewives, and college students. Companies are ready to do anything to attract more consumers towards the products for example; manufacturers introduced pink mobile phones just to grab the attention of female users. It was a huge risk taken by companies, but they got success too. In this example we can see that companies have become more consumer centric rather than profit centric.

Robin Rich is an expert author and has more then 5 years of experience in writing telecommunication and mobile articles. To know more about Buy mobile phones visit
If you follow the prevailing logic of most modern companies Wholesale Lavonte David Jersey , you will inevitably fall into this trap. Line extension is using an existing brand name or image and extending it to new products. Sounds like a good idea, right? Why not use the equity of your known brand to draw attention to a new product? The reason is that you tend to confuse customers as to what your brand means, and in the long run this strategy decreases overall market share.


For example, in 1978 7UP was the lemon lime Uncola with a 5.7% share of the soda beverage market. Trying to capitalize on this significant market share, they created 7UP Gold Wholesale Gerald McCoy Jersey , Cherry 7UP, and assorted diet versions. Logic would dictate that with a greater product offering they would have gained a greater share of the market. On the contrary, their sales plummeted to 4.2%. Line extensions confuse customers.


Why do so many companies use line extensions if they tend to fail? I'm not really sure why they continue to ignore the data, but here are some possible reasons:


? They don't do their homework. If companies took the time to investigate the lack of success of line extensions by other brands and companies, they might think better of the idea.


? Ego. They feel so successful with their current brand they think they can carry the momentum to the next item by slapping their name on the label. They also don't think the seven keys to marketing apply to them.


? Copycats. Everyone else has line extensions so they reason that it is the proper strategy Wholesale Mike Evans Jersey , not taking into account the number of line contractions that frequently occur.


? Appearance of success. An insidious feature of this trap is that line extension usually has initial success. Consumers are usually curious about the new product with a familiar name and will try the new item initially, but long-term sales plummet. Some line extensions become market leaders further muddling the argument. But in those cases, it is usually because their direct competitors are also using line extensions such as Diet Coke vs. Diet Pepsi.


? Appearance of growth. Most executives are paid to come up with ideas on how to grow the brand. By concocting new versions of a brand, it appears as though they are earning their paycheck since there are more items in the market with their brand name on the label.


? Appearance of cost effectiveness. It would seem that extending a brand would be cheaper, since the company already has a place in the mind of the consumer. On the contrary Wholesale Jameis Winston Jersey , it often costs just as many, if not more, marketing dollars to educate the public about the new product line. In many cases, brands try to reeducate their consumers about what their name means. They are changing the promises made by the original brand.


No Splashing


An example of this is V8 Splash. V8 aired a commercial where a person drinking the new line of product is shocked to discover there is no tomato-y aftertaste. After decades of advertising and millions of dollars trying to get consumers to recognize V8 as a tomato beverage, they change the rules. In my book Wholesale Jordan Whitehead Jersey , this is a classic example of the line extension trap, and what not to do.


Of course there are times when it is a good move to expand a company by offering more products. A better strategy is to use co-branding (same company, different brand names). Coke has found success in this area with Sprite. Imagine if Coke had named its product Lemon Lime Coke. Sounds absurd, but think of the brands that have gone that direction. There is Pepsi Blue, which I still am not sure if it is berry colored Wholesale Alex Cappa Jersey , or berry flavored and I don't really care to find out. The new Mountain Dew Code Red is another confusing moniker, why didn't they just come up with a new name? But even a giant like Coke does not learn from its own success and follows with Lemon Coke. Each product needs its own image and word associated with it. If you feel you have significant market share where you are and you need to expand into new markets, co-branding is the better route. Proctor and Gamble has built an empire on co-brand. Replica Jerseys Replica Jerseys China Replica Jerseys Online Fake Soccer Jerseys From China Cheap Fake Jerseys Cheap Fake NHL Jerseys From China Fake College Jerseys From China Cheap Fake MLB Jerseys China Cheap Fake Soccer Jerseys China Cheap Fake NFL Jerseys Replica